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    Exam 13: Promotion and Pricing Strategies
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    When Automakers Offer Special Price Reductions on All Their Automobiles
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When Automakers Offer Special Price Reductions on All Their Automobiles

Question 63

Question 63

Multiple Choice

When automakers offer special price reductions on all their automobiles during holiday shopping seasons,they are using the _____ strategy.


A) discount pricing
B) prestige pricing
C) odd pricing
D) skimming pricing

Correct Answer:

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