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    Contemporary Business Study Set 2
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    Exam 12: Product and Distribution Strategies
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    Which of These Describes a Bundle of Physical,service,and Symbolic Characteristics
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Which of These Describes a Bundle of Physical,service,and Symbolic Characteristics

Question 84

Question 84

Multiple Choice

Which of these describes a bundle of physical,service,and symbolic characteristics designed to satisfy consumer wants?


A) Benefits
B) Product
C) Trademark
D) Logistics

Correct Answer:

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