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Kerry Has Been Analyzing the Competitive Standings of One of Her

Question 25

Multiple Choice

Kerry has been analyzing the competitive standings of one of her products.Since she began her operation,20 similar products have appeared,forcing her to change distribution strategies.Kerry has also changed pricing strategies in order to remain competitive.Sales volume has dipped,and she suspects sales of her product have reached a saturation level.This item is in which of the following stages of the product life cycle?


A) Decline stage
B) Growth stage
C) Maturity stage
D) Introductory stage

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