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    Exam 12: Product and Distribution Strategies
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    Procter & Gamble Markets Laundry Soap with the Brand Names
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Procter & Gamble Markets Laundry Soap with the Brand Names

Question 90

Question 90

Multiple Choice

Procter & Gamble markets laundry soap with the brand names of Tide,Cheer,and Dash.Each brand targets a specific market segment.Procter & Gamble is using _____ branding.


A) individual
B) generic
C) family
D) private

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