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    Contemporary Business Study Set 2
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    Exam 11: Customer-Driven Marketing
  5. Question
    Companies Use _____ to Fit the Needs and Preferences of a Specific
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Companies Use _____ to Fit the Needs and Preferences of a Specific

Question 117

Question 117

Multiple Choice

Companies use _____ to fit the needs and preferences of a specific target market by combining product,distribution,promotion,and pricing strategies.


A) a marketing mix
B) organization marketing
C) consumer behavior
D) market segmentation

Correct Answer:

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