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    Contemporary Business Study Set 2
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    Exam 11: Customer-Driven Marketing
  5. Question
    Data Collected for the First Time Through Observation or Surveys
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Data Collected for the First Time Through Observation or Surveys

Question 104

Question 104

Multiple Choice

Data collected for the first time through observation or surveys is


A) secondary data.
B) external data.
C) primary data.
D) a marketing information system.

Correct Answer:

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