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  3. Study Set
    Contemporary Business Study Set 2
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    Exam 11: Customer-Driven Marketing
  5. Question
    A Company's Financial Records Are a Source of _____ and _____
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A Company's Financial Records Are a Source of _____ and _____

Question 25

Question 25

Multiple Choice

A company's financial records are a source of _____ and _____ data for marketing researchers.


A) internal; primary
B) external; primary
C) external; secondary
D) internal; secondary

Correct Answer:

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