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    Contemporary Business Study Set 2
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    Exam 11: Customer-Driven Marketing
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    The Information Collected in Massive Amounts and at Unprecedented Speed
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The Information Collected in Massive Amounts and at Unprecedented Speed

Question 17

Question 17

Multiple Choice

The information collected in massive amounts and at unprecedented speed from both traditional and digital sources to be used in business decision making is called


A) market research.
B) primary data.
C) big data.
D) business intelligence.

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