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    Contemporary Business Study Set 2
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    Exam 11: Customer-Driven Marketing
  5. Question
    _____ Attempts to Isolate the Traits That Distinguish a Certain
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_____ Attempts to Isolate the Traits That Distinguish a Certain

Question 34

Question 34

Multiple Choice

_____ attempts to isolate the traits that distinguish a certain group of customers from the overall market.


A) Marketing
B) Market segmentation
C) Demographic segmentation
D) Data mining

Correct Answer:

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