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  3. Study Set
    Contemporary Business Study Set 2
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    Exam 11: Customer-Driven Marketing
  5. Question
    The Marketing Concept Refers to a Company-Wide Customer Orientation with the Objective
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The Marketing Concept Refers to a Company-Wide Customer Orientation with the Objective

Question 4

Question 4

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The marketing concept refers to a company-wide customer orientation with the objective of achieving long-term success.

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