Pushpa Works for an American Beverage Company That Is Entering

Multiple Choice

Pushpa works for an American beverage company that is entering new global markets.She has been sent to Japan to oversee the launch of the company's products in the country.Which of the following should she pay more attention to while managing the launch?

A) Translating words in the slogan and other associated phrases in a way that they convey the intended meaning
B) Choosing indigenous actors in the commercials for the products
C) Modifying the product to suit the taste preferences of the local population
D) Following local business customs and traditions