Which of the Following Represents Psychographic Segmentation

Multiple Choice

Which of the following represents psychographic segmentation?

A) Based on regional variables such as region, climate, population density, and population growth rate
B) Based on variables such as age, gender, ethnicity, education, occupation, income, and family status
C) Based on variables such as values, attitudes, and lifestyles
D) Based on variables such as usage rate, usage patterns, price sensitivity, and brand loyalty