Why Is CRM One of the Most Valuable Assets a Company

Multiple Choice

Why is CRM one of the most valuable assets a company can acquire?

A) Since organizations have not been successful in implementing SCM systems, they have turned their resources towards CRM.
B) CRM has proven to increase customer loyalty and retention and an organization's profitability.
C) It is easy for a company to steal their competitors' loyal and devoted customers, therefore companies need a viable process for targeting competitor's customers.
D) Without CRM it is impossible to effectively manage or cross-sell products to customers.