The KONY 2012 Movement Gained an Enormous Following of Supporters

Multiple Choice

The KONY 2012 movement gained an enormous following of supporters very quickly online. According to the textbook, what could account for the rapid growth of support?

A) People are not required to invest much.
B) People understand the need for global support.
C) People are clear about movement goals and strategies.
D) People believe this is a worthy enough cause to commit their resources to.