Multiple Choice
What is an example of comparative advertising?
A) an ad using a scantily clad model to promote a soft drink
B) an ad showing a celebrity smoking his preferred brand of cigarettes
C) an ad showing a dog choosing one brand of dog food over another brand
D) an ad showing the superiority of synthetic materials used in its products as compared to cotton
E) an ad using shocking or taboo material to promote a product
Correct Answer:

Verified
Correct Answer:
Verified
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