An Important First Step in Adapting a Product to a Foreign

Multiple Choice

An important first step in adapting a product to a foreign market is to determine the

A) degree of newness of the product as perceived by the intended market.
B) personal ethics of individuals in the target market.
C) regional political parties present in the domestic market.
D) language problem of the intended market.
E) product's compliancy to irrational beliefs of its potential foreign consumers.