Multiple Choice
What is one of the extraneous variables that affects the rate of diffusion of an object?
A) the absolute marginal value of the innovation relative to the old
B) the actual attributes of the innovation
C) the climatic conditions in which the market is located
D) the method used to communicate the idea
E) the degree of actual novelty of the innovation
Correct Answer:

Verified
Correct Answer:
Verified
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