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    International Marketing Study Set 8
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    Exam 13: Products and Services for Consumers
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    A Company Focusing Its Efforts on Making Its New Innovation
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A Company Focusing Its Efforts on Making Its New Innovation

Question 40

Question 40

Multiple Choice

A company focusing its efforts on making its new innovation more user-friendly than before is working on the _______ of the product.


A) compatibility
B) trialability
C) complexity
D) discordancy
E) observability

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