According to C

Multiple Choice

According to C. K. Prahalad, what misconception leads international markets to ignore the bottom-of-the-pyramid markets?

A) Products developed for more affluent consumers are not appropriate for BOPMs.
B) Most BOPMs are geographically isolated and thus difficult to access.
C) Protective policies make BOPMs difficult to penetrate.
D) Exchange rate fluctuations make BOPMs very volatile.
E) Language and cultural barriers make BOPMs unattractive and sometimes hostile.