C K Prahalad and His Associates Introduced a New Concept into into the Discussion

Multiple Choice

C. K. Prahalad and his associates introduced a new concept into the discussion of developing countries and markets-bottom-of-the-pyramid markets (BOPMs) -consisting of the 4 billion people across the globe with annual incomes of less than

A) $400.
B) $1,200.
C) $ 2,500.
D) $ 3,700.
E) $ 4,200.