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    International Marketing Study Set 8
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    Exam 8: Developing a Global Vision Through Marketing Research
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    One of the Reliability Problems Faced by a Marketing Researcher
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One of the Reliability Problems Faced by a Marketing Researcher

Question 78

Question 78

True/False

One of the reliability problems faced by a marketing researcher who seeks to do secondary research in a foreign market is that official statistics are sometimes too optimistic.

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