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What Question Should a Marketing Researcher Ask When Trying to Establish

Question 50

Multiple Choice

What question should a marketing researcher ask when trying to establish the reliability of secondary data sources in the international arena?


A) How much do the data cost?
B) What language is used in the parent country?
C) How long did it take to complete the survey in question?
D) Who collected the data?
E) What type of survey was used during the data collection process?

Correct Answer:

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