Cho Is Having Difficulty with Her Company's Advertising in Japan

Multiple Choice

Cho is having difficulty with her company's advertising in Japan. As a representative of Cherry Motors, she intends to use American campaigns in the Japanese market. She is surprised to learn that the slogan "Body by Bass" (the company that makes external structures for Cherry Motors) loosely translated in Japanese means "Corpse by Bass." Which of the following problems did Cho experience with her company's advertising in this scenario?

A) improper syntax
B) improper colloquialisms or slang
C) improper grammar
D) improper local language
E) improper foreign language