Multiple Choice
What is a disadvantage of decentralized research management?
A) The control hardly rests closer to the market.
B) Various international laws restrict decentralized research.
C) Field personnel and resident managers lack intimate knowledge of the subtleties of the market.
D) There is unwarranted dominance of large-market studies in decisions about global standardization.
E) Decentralized research has higher probability of translational errors.
Correct Answer:

Verified
Correct Answer:
Verified
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