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    International Marketing Study Set 8
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    Exam 1: The Scope and Challenge of International Marketing
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    The Process of Evaluating the Uncontrollable Elements in an International
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The Process of Evaluating the Uncontrollable Elements in an International

Question 70

Question 70

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The process of evaluating the uncontrollable elements in an international marketing program may involve cultural, political, and economic shock.

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