Shondra McDonald, a Marketing Manager at a Hearing Aid Manufacturing

Multiple Choice

Shondra McDonald, a marketing manager at a hearing aid manufacturing firm, is asked to review the marketing opportunities of her company in a foreign market. She is aware that she can modify certain elements of the marketing environment to suit the foreign market needs. She focuses her attention on the uncontrollable factors that might affect the firm's business prospects. Which of the following uncontrollable elements is most likely to affect the company's business prospects in the foreign market?

A) pricing policies in the domestic market
B) research methodologies used by her company
C) promotional activities required to market the product
D) level of technology in the targeted market
E) product distribution channels adopted by his company