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    International Marketing Study Set 8
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    Exam 1: The Scope and Challenge of International Marketing
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    A Natural Off Shoot of a Person's Self-Reference Criterion Is
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A Natural Off Shoot of a Person's Self-Reference Criterion Is

Question 17

Question 17

Multiple Choice

A natural off shoot of a person's self-reference criterion is ________ that also creates a concern for the international marketer.


A) sympathy
B) self-actualization
C) ethnocentrism
D) empathy
E) collectivism

Correct Answer:

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