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    International Business Study Set 6
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    Exam 3: The Cultural Environment of International Business
  5. Question
    Using One's Own Culture as a Standard for Judging Other
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Using One's Own Culture as a Standard for Judging Other

Question 69

Question 69

Multiple Choice

Using one's own culture as a standard for judging other cultures is known as ________.


A) anthropocentric orientation
B) ethnocentric orientation
C) geocentric orientation
D) polycentric orientation

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