Adaptation Is Defined as ________

Multiple Choice

Adaptation is defined as ________.

A) the firm's efforts to make its marketing program elements uniform, with a view to targeting entire regions, or even the global marketplace, with the same product or service
B) the firm's attempt at altering its organizational structure to facilitate internationalization
C) the firm's efforts to modify one or more elements of its international marketing program to accommodate specific customer requirements in a particular market
D) the firm's efforts to minimize employee attrition by rewarding performance