Adaptation Is More Costly Than Standardization Because ________

Multiple Choice

Adaptation is more costly than standardization because ________.

A) a firm that chooses adaptation over standardization is likely to lose customers in the long run
B) adaptation often requires the firm to engage in substantial modifications to product design, manufacturing, pricing, distribution, and communications
C) adaptation requires the firm to scale up production without regard to quality
D) standardization holds no market risks