Differences in Culture, Laws, and Media Availability Imply ________

Multiple Choice

Differences in culture, laws, and media availability imply ________.

A) that culture is a weak determinant of buyer attitudes toward the role and function of advertising
B) that international advertising expenditures tend to remain unchanged regardless of the firm's foreign operations
C) that it is seldom possible to duplicate in foreign markets the type and mix of advertising used in the home market
D) that it is difficult to influence buyer perception through media