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    International Business Study Set 6
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    Exam 15: Licensing, Franchising, and Other Contractual Strategies
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    When a Firm Allows Others to Use an Entire Business
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When a Firm Allows Others to Use an Entire Business

Question 21

Question 21

Multiple Choice

When a firm allows others to use an entire business system in exchange for compensation, the arrangement is known as ________.


A) industrial design rights
B) franchising
C) joint venture
D) equity venture

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