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    International Business Study Set 6
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    Exam 15: Licensing, Franchising, and Other Contractual Strategies
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    An Industrial Design Is Intended to Improve the Product's Aesthetics
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An Industrial Design Is Intended to Improve the Product's Aesthetics

Question 27

Question 27

True/False

An industrial design is intended to improve the product's aesthetics and usability as well as increase its production efficiency, performance, or marketability. The Volkswagen logo is a well-known industrial design.

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