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    International Business Study Set 6
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    Exam 15: Licensing, Franchising, and Other Contractual Strategies
  5. Question
    Explain Franchising as an Entry Strategy into Foreign Markets
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Explain Franchising as an Entry Strategy into Foreign Markets

Question 84

Question 84

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Explain franchising as an entry strategy into foreign markets. Describe three advantages and three disadvantages of franchising for the franchisee.

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Franchising is an advanced form of licen...

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