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    Exam 12: Global Market Opportunity Assessment
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    An Arrangement in Which the Firm Allows Another the Right
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An Arrangement in Which the Firm Allows Another the Right

Question 73

Question 73

Multiple Choice

An arrangement in which the firm allows another the right to use an entire business system in exchange for fees, royalties, or other forms of compensation is known as ________.


A) franchising
B) licensing
C) outsourcing
D) offshoring

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