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Sterling Auto International (Scenario)

Question 56

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Sterling Auto International (Scenario)
Sterling Auto International is a successful car manufacturing company headquartered in Detroit, Michigan. Over the past year, the company implemented multiple efforts to expand its overseas operations. At a recent shareholder's meeting, attendees questioned the CEO's motivations for authorizing certain aspects of the expansion efforts.
-The CEO introduced another overseas effort by noting that it represented an attempt to confront an international competitor. The CEO was most likely referring to which of the following efforts?


A) a new plant established in Vietnam to benefit from low-cost labor
B) a sales outlet established in Indonesia, where Sterling could charge more for its products
C) a marketing and advertising partnership established with a successful French car retailer
D) a distribution center established in London to preempt the growth of a British car manufacturer

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