If Kohler Became Known as a Provider of Products and Services

Multiple Choice

If Kohler became known as a provider of products and services that embrace the "essence of gracious living," which of the following would be the MOST likely result?

A) Kohler would feel pressure to expand its business to include a wider range of products and services.
B) Customers who had a positive experience with some of Kohler's products would be more interested in trying other Kohler products.
C) Kohler's divisions would be more likely to create their own individual mission statements.
D) Sales of higher-priced goods and services would increase less than sales of lower-priced goods and services.
E) Kohler's customers would be more likely to focus on price and less likely to focus on customer service.