Which of the Following Strategies Is Involved with Penetration Pricing

Multiple Choice

Which of the following strategies is involved with penetration pricing?

A) setting an initial low price to establish a new product in the market
B) setting an initial low price to cover new product costs and still generate a profit
C) setting a limited number of prices for certain categories or products
D) setting an initial high price to establish a new product in the market
E) setting an initial high price to cover new product costs and still generate a profit