Ginny and RJ Are Correct: ComicalYou Becomes a Hit with Young

Multiple Choice

Ginny and RJ are correct: ComicalYou becomes a hit with young people,even with a $5 per month subscription fee.Within two years,it becomes the number one online destination for people in their teens and twenties,and usage soars.An online social network introduces a comics creation tool to compete with ComicalYou for 10 cents per message.What marketing strategy is most appropriate for this stage of the product life cycle?

A) Reintroduce the product in new markets to avoid the decline stage.
B) Reduce or end promotional support because people already know about ComicalYou.
C) Focus on making customers aware of the product and its benefits.
D) Lower prices slightly and continue promotional expenditures to keep demand growing.
E) Develop product adaptations to extend the product's life.