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Which of the Following,if True,would Strengthen the Argument for Using

Question 43

Multiple Choice

Which of the following,if true,would strengthen the argument for using television as the medium for the next campaign?


A) A study shows that the bulk of television audiences are teenagers and people over 65.
B) More than 43 percent of U.S. advertising dollars are spent on national and local television commercials versus 8 percent on Internet advertising.
C) The number of video-on-demand viewers is expected to quadruple during the next five years.
D) Increasingly, consumers are choosing not to watch ads.
E) Effective television ads are still capable of holding the audience's attention.

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