Multiple Choice
The functions of public relations include each of the following except:
A) create public image-building activities.
B) prevent or reduce image damage.
C) design direct response marketing programs.
D) audit corporate social responsibility.
Correct Answer:
Verified
Correct Answer:
Verified
Q122: Damage control involves reacting to negative events
Q123: Describe sponsorship marketing.
Q124: Green marketing is the development and promotion
Q125: An apology strategy is a proactive impression
Q126: Saying, "We could not have prevented this
Q128: Sponsorships and event-marketing have increased in popularity
Q129: What is event marketing and what is
Q130: Reactive damage control strategies include internet interventions,
Q131: Damage control is only used when consumers
Q132: In terms of expenditures on sponsorships and