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    Exam 13: Public Relations and Sponsorship Programs
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    The Obligation an Organization Has to Be Ethical, Accountable, and Reactive
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The Obligation an Organization Has to Be Ethical, Accountable, and Reactive

Question 149

Question 149

Multiple Choice

The obligation an organization has to be ethical, accountable, and reactive to the needs of society is:


A) public relations.
B) corporate social responsibility.
C) marketing myopia.
D) sponsorship marketing.

Correct Answer:

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