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    Integrated Advertising Promotion Study Set 3
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    Exam 13: Public Relations and Sponsorship Programs
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    It Is Not Important for a Public Relations Firm to Understand
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It Is Not Important for a Public Relations Firm to Understand

Question 177

Question 177

True/False

It is not important for a public relations firm to understand a company's integrated marketing campaign theme, because a public relations firm primarily deals with non-customer stakeholders.

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