Multiple Choice
A digital marketing firm tracked the movement of individuals in downtown Chicago just prior and just after a Chicago Cub's baseball game to determine movement, restaurants visited, and stores visited. This illustrates the data analytics of:
A) data mining.
B) customer clustering.
C) location data tracking.
D) geocoding.
Correct Answer:
Verified
Correct Answer:
Verified
Q81: In handling objections during the sales call,
Q82: Database and personal selling methods are not
Q83: In terms of responding to a direct
Q84: In a customer relationship management (CRM)program, the
Q85: Customer service representatives can use an individual's
Q87: The most common database-driven marketing programs are
Q88: Companies develop frequency programs to encourage customer
Q89: The value of the reward in a
Q90: In a sales presentation, which approach is
Q91: The most cost-effective means of communicating with