Multiple Choice
Response rates are often higher for permission marketing programs because consumers:
A) receive marketing materials for which they gave permission.
B) individuals who participate are high-frequency purchasers.
C) are not contacted by competing firms.
D) are contacted only by mail.
Correct Answer:
Verified
Correct Answer:
Verified
Q109: In terms of generating sales leads, networking
Q110: In handling objections during a sales call,
Q111: Customer clustering involves building profiles of consumer
Q112: An effective database contains:<br>A)every transaction a customer
Q113: Identify the steps in the selling process.
Q115: The process of building profiles of customers
Q116: The least popular form of direct marketing
Q117: The number one reason that individuals remain
Q118: Heavy users of a good or service
Q119: Maintaining customer profile information is important because