Multiple Choice
The number one reason consumers remain in permission marketing programs is:
A) they receive account status updates.
B) contests and sweepstakes being offered.
C) price bargains offered.
D) the content is interesting.
Correct Answer:

Verified
Correct Answer:
Verified
Q197: Geocoding is adding geographic codes to customer
Q198: For long-term success in permission marketing programs,
Q199: Data mining can be used for each
Q200: To optimize permission marketing programs, firms feature:<br>A)prizes
Q201: A program designed to build long-term loyalty
Q203: Customer relationship management programs are built on
Q204: In handling objections during the sales call,
Q205: Successful cataloging requires:<br>A)a companion website to facilitate
Q206: Describe geocoding, customer clusters, and location-data tracking.
Q207: The primary benefit of database marketing is:<br>A)the