Multiple Choice
Successful cataloging requires:
A) a companion website to facilitate purchasing.
B) an enhanced database for better targeting to specific customers.
C) data mining to determine profiles of high catalog purchasers.
D) digital direct-to-press technology.
Correct Answer:

Verified
Correct Answer:
Verified
Q198: For long-term success in permission marketing programs,
Q199: Data mining can be used for each
Q200: To optimize permission marketing programs, firms feature:<br>A)prizes
Q201: A program designed to build long-term loyalty
Q202: The number one reason consumers remain in
Q203: Customer relationship management programs are built on
Q204: In handling objections during the sales call,
Q206: Describe geocoding, customer clusters, and location-data tracking.
Q207: The primary benefit of database marketing is:<br>A)the
Q208: Geocoding allows for combining demographic information, geographic