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    Exam 11: Database and Direct Response Marketing and Personal Selling
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    Successful Cataloging Requires
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Successful Cataloging Requires

Question 205

Question 205

Multiple Choice

Successful cataloging requires:


A) a companion website to facilitate purchasing.
B) an enhanced database for better targeting to specific customers.
C) data mining to determine profiles of high catalog purchasers.
D) digital direct-to-press technology.

Correct Answer:

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