When Developing the ________ for His Salon, Theo Decided to Obtain

Multiple Choice

When developing the ________ for his salon, Theo decided to obtain a long-term competitive advantage over other salons by offering longer hours, better prices, a well-trained staff, and hair coloring for half-price every Wednesday to attract customers.

A) selling concept
B) business cycle
C) retail strategy
D) focal point orientation
E) marketing concept