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    Consumer Behavior Study Set 2
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    Exam 16: Consumer Research
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    Which of the Following Is a Key Research Tool Used
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Which of the Following Is a Key Research Tool Used

Question 60

Question 60

Multiple Choice

Which of the following is a key research tool used in motivational research?


A) mail surveys
B) focus groups
C) test markets
D) mystery shopping
E) mechanical observation

Correct Answer:

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