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    Business
  3. Study Set
    Consumer Behavior Study Set 2
  4. Exam
    Exam 16: Consumer Research
  5. Question
    A Study Is ________ If It Collects the Appropriate Data
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A Study Is ________ If It Collects the Appropriate Data

Question 8

Question 8

Multiple Choice

A study is ________ if it collects the appropriate data needed to answer the research objective.


A) reliable
B) subjective
C) legitimate
D) objective
E) valid

Correct Answer:

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